Sheryl Palmer, Chairman and CEO of Taylor Morrison Home Corporation, joins as our second leading voice within the homebuilding industry (after Larry Webb, CEO of the New Home Company). Taylor Morrison is one of the nation’s top-ranked public homebuilders, following the company’s IPO in 2013, which Sheryl oversaw. With her college studies in special education and a career start in the sales and marketing department at McDonald’s, Sheryl shares how she came into the homebuilding business and how these prior, non-real estate experiences have influenced her consumer-first approach to the business. Additionally, we talk about Taylor Morrison and the homebuilding industry’s response to COVID-19 and her prognosis for the sector going forward. Throughout the conversation, Sheryl demonstrates candidness, both as an executive leader in business and in her non-work life, even sharing her personal experience with a life-threatening illness.
Sheryl has overseen Taylor Morrison, the Scottsdale, Arizona based homebuilder, since 2007. Sheryl has the organization dedicated to implementing a business strategy focused on three priorities: pursuing strategic growth opportunities to deliver benefits of scale; enhanced operational excellence to drive company-wide efficiencies; and differentiating the customer experience Taylor Morrison provides all team members and homebuyers. Under Sheryl’s leadership, Taylor Morrison has been successful in creating trustworthy relationships with both its internal and external customers. In 2018, the company was named America’s Most Trusted Home Builder for the third consecutive year by Lifestory Research, and a Top 100 Best Places to Work by Glassdoor.
Sheryl has spent most of her early career in the Arizona, California and Nevada real estate markets. Prior to Taylor Morrison, Sheryl served as Nevada Area President for Pulte and Del Webb after finishing 10 years as division president at Blackhawk Corporation, a builder of active adult communities based in northern California.
Sheryl’s passions extend beyond homebuilding and enter the many realms of: parenthood, including her three children and four grandchildren; leadership and diversity; supporting veterans; solving for homelessness; and health and wellness.
Sheryl is currently serving as the 2019-2020 Chairman of the National Board of Directors of HomeAid America, is on the Board of Directors of Interface Inc. and is an Executive Committee Member of the Joint Center for Housing Studies (JCHS) Policy Advisory Board at Harvard University. She is also the Chairman of the Board for the Building Talent Foundation, a non-profit division of Leading Builders of America.